How do you communicate your message?
You need to know what bridge to cross.
What is the most important idea behind communication?
The audiences with whom we communicate, change. So “the bridge” to each group is imperative.
Watch our two minute “Truth in Two” to find out why! [Full text follows below.]
Jesus’ incarnation best explains human communication.
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from Comenius (here). Mark is President of The Comenius Institute (website). Dr. Eckel spends time with Christian young people in public university (1 minute video), hosts a weekly radio program with diverse groups of guests (1 minute video), and interprets culture from a Christian vantage point (1 minute video). Consider becoming a Comenius patron (here).
Picture Credit: Luke Renoe, Snappy Goat
FULL TEXT:
I love football. Every fall, Sunday afternoon you can find me watching my favorite sport. It was on one such Sunday afternoon that I was introduced to another favorite, the best commercial of all time.
The advertisement began this way. The scene opens with a line of people at an outdoor movie marque waiting to get their tickets for the show. A man drops his money on the ground, bending over to pick it up. A woman behind the man sees this action and immediately comes behind the man, acting like a quarterback under center. The man is still bent over to pick up his money, while we hear the woman begin to call out quarterback signals as if in a football game: “Blue 42, Blue 42, Hut, Hut!”
At that moment, the commercial frame freezes the expressions of both people: the woman in full-throated quarterback-like stance, the man, a look between astonishment and embarrassment.
The viewer next sees the static frame of Southwest Airlines® hearing the words, “Want to get away?”
I fell off my couch, I was laughing so hard.
Southwest Airlines® had connected with me as a football fan. That same commercial would not work during baseball season. Why? Why is that commercial so powerful to me, even today? It’s all about the “bridge.” How do I connect my message to my audience? I now use that story, that commercial, as the opening to any class I teach on how to connect with people.
At the Comenius Institute we believe connecting with people where they are, making a bridge with our message to an audience, is crucial. Jesus did just that through His incarnation: the bridge between God and people. Who knew that a football commercial would change how I think about communication and communicating the gospel message?!
For Truth in Two, this is Dr. Mark Eckel, president of the Comenius Institute, personally seeking truth wherever it’s found.